Innovations, marketing models, corporate governance, etc., are the heart of business and  economic growth, the present times seem to be a great age of innovations in every walk of life, pushing up the standards of living of not only classes but also masses , in this respect, the Nano small car is noted to be an all-time innovation of world-class. Automobile Marketing is of its own type, all over the world.  In India, it is very much on public display and visibility, which it would be very interesting to make studies of, for marketing theory, strategies and practices. In the automobile marketing of India, Tata Motors new small car is a new, novel and innovative addition of which it would be interesting to make a marketing study. Nano is an innovative product of Tata Automobiles, which revolutionized the whole automobile industry in the world. The study, the first of its kind for Nano, would be of interest and significant not only in respect of Nano but also the automobile marketing in general in the country.  Nano has many marked features which appear to make it an attractive automobile product and marketing proposition. It would be of good deal of theoretical, practical and marketing interest to know how effectively India’s small car is being marketed and the strategy being adopted for the purpose. It may hold lessons for marketing theory, practices and strategies, not to say, in any case, of being a good case study of automobile marketing in India, holding an expanding automobile marketing in the world.