The Customer Relationship Management (CRM) is the extremely appreciated in market now a day’s especially after globalization to retain existing and current customers. Globalization process has resulted in the minimization of the world Globalization for most of us is the act of turning the world to a global village. When we talk of a global village, we mean the interconnectivity of the world through the aid of the internet and technology. This is one of the things that has changed the way business is been done globally the effect of CRM leads to customer satisfaction and customer loyalty. Since CRM is defined as an important key in business among companies to maintain and increase their customers base. In this process relation with the costumer has become easier. This doesn’t mean that its complexities have been reduced, but this easiness has become an obstacle to communicate and adsorb the more customers. The goal of relationship with customer is to provide some advantages by two-edged exchanging and fulfilling the promises here this study tried to look for various factors that are affecting for an effective CRM and change took place in CRM practices after globalization.

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Keywords: Customer, Relationship, Management, Internet, Business, Globalization.