Indian investors are faced with plethora of investments choices. Despite numerous studies in investor segmentation, there is scant literature focusing on the investment decisions with regards to gamut of alternate investments available to the individual investors. This study seeks to fill the gap by studying investment clusters in Chandigarh. The attributes affecting the decision making were extracted to form five major factor namely; Alternative Investment Choice, Interest in economic indicators, Concern for accounting Information, Intuitive decisions, and Social relevance. Further the sample was clustered into two investment classes; Alternative Investors and Classic Investors.