Customer satisfaction depends on various attributes of the products and services, which include product quality, product availability, clarity and reliability, accuracy, transparency, comprehensiveness, label design, format, compliance, sustainability and after sales services. Labelling, of packaged food product may also have a significant impact on the customer satisfaction, as it conveys important information about quality and reliability of the product. A proper labelling of packaged food product increases the awareness of product quality, availability, reliability and ingredients used in the product. This paper is aimed at identifying the determinants of labelling that contributes to the customer satisfaction. Moreover, the impact of labelling of packaged food products on the customer satisfaction has been examined in this study. An extensive review of related literature and research works have been conducted in order to develop conceptual and theoretical framework for this study. In addition, primary data regarding the customer's perception of labelling of packaged food products has been collected through structured questionnaire, and analyzed using descriptive statistics, factor analysis and regression analysis. SPSS has been used for statistical analysis, and Microsoft Excel has been used for data tabulation and graphical presentation. Results of the analysis highlights the importance of labelling of packaged food products on meeting customer's expectations and ensuring customer satisfaction. The study also concludes that a transparency, reliability and comprehensiveness of labelling of packaged food products have a significant positive impact on the customer satisfaction. Design and format of labelling of packaged food product also play a vital role in gaining attention of the customers to read labels and increase awareness, which ultimately contribute to customer satisfaction.

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Keywords: Customer Satisfaction, Labelling, Packaged Food Product, Quality, Reliability.