This paper contains an in-depth study of various state and Central Government agencies concerning how they are taking the emergence of social media vis-à-vis their functioning and content analysis of their official Facebook Page. The emergence of social media has renovated how information is broadcasted and is reached across the world. It has changed the traditional media approaches which were limited to only sharing the information to users but this Social media channel can pass on the information and in turn seek the response on it. People are free to post their views on emerging topics. Like all other sectors, the Government of India has also utilized this Social Media as a game-changer in Indian Governance. It gives the people of India, a chance to engage with government and government agencies. In recent times, people of India have been often seen praising the government bodies for the good work and at the same time, people can raise their concerns, reach out to higher authorities – bypassing the other officials and have a larger impact. Various government agencies at National, state, and local levels are using this Social Media for a better reach to the people of India. The government of India has recently initiated a flagship plan called ‘Digital India’ with a long-term aim to transform India into a digital accreditation space. This will ensure that government efforts and services are easily reachable to the people of India electronically. Throughout the country, government agencies and people have been using social media vigorously creating agility of response to such a diverse platform.

Keywords: Education, Democracy, Population, Justice, Prosperity, Environment, Fundamental.