Individuals participate in different investment options to beat the inflation and cater their future wants. Mutual fund is one of the fastest growing investment preference. This research paper tries to find the most considered variable followed by other significant variables while investing in mutual funds. For the purpose of study, sample has been collected from Rajkot city, Gujarat. This paper also describes about the concept and Indian industry of mutual funds.

Keywords: Mutual Fund, Investment, Variables, Performance, Rajkot.