The goal of this study is to represent the marketer's current position in respect to his consumer behaviour market exploration. Marketers face both problems and possibilities in attracting consumers' attention to their brand. Still, as technology advances, there's a significant shift in client behaviour patterns, creating a more delicate scenario for selling people. Traditional marketing has been using the Internet as a medium of communication with its consumers. In addition, utmost of the population is decreasingly engaged in the digital world, turning these into favored targets for marketing functions, given the eventuality to achieve particular Valuable, demographic and geographic behaviour. This study is an attempt to show that, in this ultramodern age where people are more connected to the internet and use it as the primary source of information. Digital marketing has various tools to capture the attention of consumers in the form of advertising banners, Digital Word of Mouth (DWOM) stoner- generated product reviews and conditions. Both are popular tools of digital marketing that ply their influence on consumer behaviour. Which leads to drastic changes in consumer behaviour which creates difficulty for marketing labor force due to dynamic changes in consumers with respect to their product affiliated consumer characteristics, client perception, attitude etc. Each and every goal come like the pre and post period of digital marketing and it seems that these are two contrary sides of the same coin with the status of the pre-era of digital marketing or the geography of marketing in relation to consumer behaviour consumer behaviour It was fully different as compared to the present scenario. Then, the marketing labor force need to dissect the situation to know what exactly the factors are impacting the consumer behaviour pattern. This current study" Impact of announcement on Digital Platform on Buying Behaviour" is demanded to show how digital marketing impacted consumer behaviour.

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Keywords: Consumer, Digital Marketing, Buying Behaviour, Competitive, Advertisement.