ENHANCING MARKETING COMPETENCE AMONG COLLEGE STUDENTS: A CASE STUDY OF ENTREPRENEURS CLUBS IN KUNNAMANGALAM BLOCK PANCHAYAT

This study looks into the impact of entrepreneur clubs on marketing competency among Kunnamangalam Block Panchayat college students. Entrepreneurship clubs provide important opportunities for students to learn real marketing skills and cultivate an entrepreneurial mindset. The study takes a qualitative approach, focusing on the experiences, attitudes, and perspectives of college students active in these clubs. According to thematic analysis, entrepreneurs clubs have an important role in increasing marketing competency by providing students with practical skills such as market research, branding, and communication. These clubs help promote confidence and a proactive perspective among students, fostering a good attitude toward marketing. Furthermore, the study discovers a link between improved marketing competence and students' entrepreneurial intentions, as students with better marketing competence are more likely to pursue entrepreneurial ventures, generate innovative business ideas, and comprehend market positioning strategies. Overall, this study adds to existing knowledge on entrepreneurship education by emphasizing the importance of entrepreneurs clubs in nurturing marketing competence and fostering entrepreneurial intentions among Kunnamangalam Block Panchayat college students, providing insights for educational institutions, policymakers, and practitioners involved in designing effective entrepreneurship education programs.

___________________________________________________________________________________

 

Keywords: Marketing Competence, College Students, Entrepreneurs Clubs, Entrepreneurship Education.


DOI:

Article DOI:

DOI URL:


Download Full Paper:

Download