The Internet is predicted to have a bright future as one of the preferred tools for marketing researchers. creates a typology of Internet marketing survey designs that demonstrates the presence of eight alternative approaches that advertisers might take. However, there are a number of issues with this new instrument that researchers who intend to conduct research using the Internet need to be aware of. In particular, we demonstrate how various sampling issues are brought on by the nature of the Internet. A seven-step process that follows the steps of the sampling process is suggested to discover these issues. Then, a number of real-world issues are examined.

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Keywords: Internet, Market Research, Surveys, Sampling.