Purpose-This empirical study examined how workplace incivility is related to the productivity of employees working in organized retail. Design/Methodology/approach- Workplace incivility and productivity consist of (task performance, organizational support, social support from the supervisor, and social support from coworkers) were extensively reviewed in the study. Purposive sampling was used to select the respondents for the study. Data collected has been validated using confirmatory factor analysis and hypotheses have been tested through structural equation modeling. Findings- The results of the SEM analysis showed that the hypothetical model had a good fit with the data. Results suggest that there is a significant negative relationship between workplace incivility and productivity among employees. This implies that when employees experience incivility in the workplace, their productivity decreases. Conclusion- Organizations need to take steps to prevent and address workplace incivility to improve employee productivity. Research Limitations/Implications- This study was conducted in an Indian cultural context, which could be extended to other Asian countries. Further, explore the effectiveness of different interventions for preventing and addressing workplace incivility, as well as the factors that may moderate the relationship between workplace incivility and productivity. Originality/value – The paper empirically identifies the relationship between workplace incivility and productivity in the Indian context. Further, this model developed can be used for future research keeping it as a base.

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Keywords: Workplace Incivility, Productivity, Task Performance, Social Support.