All over the world the consumer’s interest was increasing towards the protection of the surroundings. The landscape of eco-friendly sanitary products has changed astronomically in the last few years. Startup culture and the increased accessibility of social media platforms allow creative entrepreneurs to not only de-stigmatize eco-friendly sanitary products and solve core problems relating to the environment, sustainability & comfort, but also to completely rebrand the period market. These emerging brands are eco-friendly, trend-led, stylish, and aspirational, with marketing campaigns that appeal to enlightened and develop purchase intentions in contemporary women and girls. Thus  this study will have investigated the impact of social media marketing on the purchase intentions of females regarding eco-friendly menstrual products and focus on the factors affecting the social media marketing as well as purchase intentions by exploring the differences dimensions in terms of eco-friendly menstrual products.

___________________________________________________________________________________

Keywords: Eco-Friendly Menstrual Products, Social Media, Purchase Intention.