In the context of a single unit, franchising is seen effective because it provides a level of freedom that is acceptable, as well as training and support that lowers risk compared to starting a firm on one's own. There is some indication that the results may not be applicable within the Australian franchising industry, even though research has looked at factors influencing the decision to buy a franchise within the context of the larger decision to become self-employed. The goal of this study is to develop theory through the presentation of a number of general premises that explain the choice to.

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Keywords: Franchise, Services Marketing, Self-Employed, KFC, Mcdonald’s.