The world we live in is continuously changing, and one aspect that it has the potential to have a big influence on is consumer purchasing behaviour is artificial intelligence (AI). Businesses may use AI-based technologies like machine learning, natural language processing, and predictive analytics to analyse customer data and learn more about consumer preferences, routines, and behaviour. This data may be utilised to personalise marketing initiatives and deals, enhance customer service, and boost revenue. This article discusses the different ways that businesses are utilising AI to comprehend and affect customer behaviour as it relates to the impact of AI on consumer purchasing behaviour. The article also looks at the possible ways of employing AI for consumer marketing and sales.

Keywords: Artificial Intelligence, Consumer Buying Behaviour, Marketing.