Digital Marketing is defined as buying and selling of information, products, and services via computer networks or the Internet. Internet and electronic commerce technologies are transforming the entire economy and changing trade models, revenue streams, customer bases, and supply chains. New business models are emerging in every industry of the New Economy. Rural area means an area of land that is outside the constraints of the city or region, or an assigned business, commercial or residential centre. The Rural area involves different patterns of settlements, living, infrastructure, and socio-economic while compared with urban areas. There is a difference between rural areas and urban areas in terms of occupation, population size, education level, accessibility of information, accessibility of services, demographics, politics, etc. The idea of Rural Marketing plays a very important role in the Indian financial system. As it is known, most of the Indian people live in villages and it is more than 70% of the whole residents of the country. Rural Marketing generates more revenues in the country because the majority of the customers are from rural areas.

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Keywords: Potential, Digital Marketing, Social Media & Rural.