ANALYSIS OF CHALLENGES FACED BY WOMEN ENTREPRENEURS: A CASE STUDY OF SIKKIM

Purpose: The purpose of this paper is to analyze the challenges faced by the Women Entrepreneurs in Sikkim and to suggest the measures to overcome the problem encounter by Rural Women Entrepreneurs.

Methodology: This paper is based on both primary and secondary data sources. In total 15 Rural Women Entrepreneurs has taken using convenient sampling and semi structured interview method.

Findings: The result of findings has reflected that Women Entrepreneurs of Sikkim faced complex challenges among which were tiring document process for accessing to finance(loan), lack of skilled training such as communication skills, dominating male counterpart, conservative societal mindset, political issues, family responsibilities, lack of marketing and seasonality in business as major key challenges. The key findings were that despite the challenges Women Entrepreneurs are motive and leaving no stone unturned to reach their goals in Sikkim.

Significance: The research attempts to study the various challenges faced by the Women Entrepreneurs of Sikkim in service sector of the present scenario. Since the challenges of entrepreneurs in Sikkim is underexplored research area, this paper focuses on service and manufacturing entrepreneurs and their highlighted problems.

Research Limitation: The study only selected the Women Entrepreneurs from rural area of Sikkim and perspective of urban Women Entrepreneurs could have been included in the study. This limitation can be the point of departure for further research.

Practical Implication: The practical implication of the study is that Women Entrepreneurs requires more supportive environment form both government and society as they lack in many areas such as communication skills, technical skills, lack of family support and if given all the opportunities they can ace in the entrepreneurial path.

Social implication: Women can perform as equal as men in business if given the necessary support.

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Keywords: Women Entrepreneurs, Challenges, Problems.


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