The Science of Life originated in India over 5000 years ago, making it one of the world’s oldest health care systems. It is not merely a health care system to treat ailments but a complete philosophy that encourages the pursuit of a healthy lifestyle. Ayurveda is known to be the ‘Mother of all healing systems’ as it predates all other healing therapies and natural medicines. Ayurveda can be seen as one of most visible faces of alternative medicines practiced throughout the world. In India, it has regained its lost ground in mass appeal along with renewed interest for it in the west. There has been noticed a renewed tendency to turn back towards natural cure. The objective of this research paper is to study the consumer consumption behaviour of ayurvedic products.

Keywords: Ayurvedic, Consumption Pattern, Types of Medicine.