The Indian IT industry has experienced significant milestones, marking its journey from being an outsourcing destination to becoming a center for innovation and technology development. The sector has not only contributed to the country's economic growth but has also played a vital role in empowering businesses across various industries. However, the dynamic nature of the industry and the intensifying competition have created the need for effective marketing strategies. In the face of evolving customer expectations and changing market dynamics, IT companies must develop strategies that go beyond traditional approaches and focus on differentiation.

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Keywords: IT industry, Innovation & Technology Development, Economic Growth, Marketing Strategies.