This journal article examines the motivation factors that drive women entrepreneurship in India. Women entrepreneurs play a crucial role in the economic growth and development of the country, but they face unique challenges and barriers. Understanding the factors that motivate women to start and sustain their businesses is essential for fostering an enabling environment for women entrepreneurship. Through a comprehensive analysis of existing literature and primary data collected from women entrepreneurs in India, this study identifies and explores the key motivational factors that drive women to venture into entrepreneurship. The findings provide valuable insights into the diverse motivations of women entrepreneurs and shed light on the factors that contribute to their success. The study concludes with recommendations for policymakers, support organizations, and future research directions to enhance women's entrepreneurial opportunities and promote gender equality in the business sector.

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Keywords: Women Entrepreneurship, Motivation Factors, India, Economic Growth, Barriers, Challenges, Gender Equality.