ENHANCEMENT OF WOMEN ENTREPRENEURSHIP BY DIGITALIZATION IN GURUGRAM, INDIA

This journal article aims to investigate the specific impact of digitalization on women entrepreneurship in Gurugram, a thriving city in India. The study aims to examine the extent to which digital technologies have enhanced the opportunities, challenges, and empowerment of women entrepreneurs in Gurugram. By employing a combination of qualitative and quantitative data analysis, this research provides comprehensive insights into the role of digitalization in promoting and supporting women entrepreneurship in the region. The findings highlight the specific benefits and barriers associated with digitalization in Gurugram and offer valuable recommendations for strategies to further enhance women's entrepreneurial success in the digital era.

 

Keywords: Digitalization, Women Entrepreneurship, Digital Technologies, Digital Era.


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