ISO 9001:2015

MARKETING STRATEGIES IN INDIAN IT INDUSTRY

Ashis Majumder

The Indian IT industry has undergone a remarkable evolution, transforming itself from a nascent sector to a global powerhouse. The evolution can be traced back to the 1970s when the Indian government initiated policies to promote the growth of the electronics and computer industries. These policies aimed to reduce dependence on foreign technology and encourage indigenous development. During the 1980s, the government established software technology parks to attract foreign investment and promote software exports. This led to the emergence of Indian IT companies offering software development and maintenance services to global clients. The industry saw significant growth during this period, with the establishment of prominent players such as Tata Consultancy Services (TCS) and Infosys.

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Keywords: IT Industry, Global Powerhouse, Global Clients, TCS, Infosys.


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