AN EMPIRICAL RESEARCH ON THE IMPACT OF LOCAL FOOD, CULTURE, AND TOURISM RESOURCES ON UPHOLDING THE REGIONAL IDENTITY OF THE PAURI-GARHWAL REGION

Food is a fundamental component of all cultures, an essential element of global heritage, an increasingly major source of the tourism experience, and an essential part of sustaining the regional identity. Food and culture are topics explored in a myriad of tourism-related products. They are also a popular focus of marketing campaigns conducted by private companies and government agencies responsible for promoting a certain destination. Links between food, culture and tourism serve as the foundation for learning more about the destination of choice, its local economic growth, sustainable practices, and experience in food. In addition to supporting local customs, culture, and variety, they contribute to developing a local brand and stimulating demand. The present research aims to identify the impact of food, culture, and tourism resources in sustaining the regional identity of the Pauri-Garhwal region. The study is based first on studies that have already been completed in this sector and second on new research conducted among tourists and their preferences for local culture and food. The research aims to highlight the impact of tourism and resources in the development of sustainable tourism destinations, as well as the interaction between the two, and to determine if tourists are interested in tourism and resources, giving regional identity.

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Keywords: Local Food, Culture, Tourism Resources, Regional Identity, Pauri-Garhwal Region.


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