AN ANALYSIS OF CUSTOMER AWARENESS TOWARDS BANK OF BARODA CREDIT CARD

 

The client awareness of Bank of Baroda credit cards is examined in this study. Assessing customer awareness levels and determining the variables that affect them are the goal. The research is based on primary data that was gathered through surveys and interviews with current and future customers of Bank of Baroda. This report emphasizes how crucial consumer knowledge is to the growth of Bank of Baroda credit cards. The results offer insightful information for formulating plans to raise awareness levels, draw in new clients, and boost credit card usage.

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Keywords: Customer Awareness, Credit Card, Primary Data, Surveys, Interviews.


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