This study looks at the viability of the market and consumer attitudes towards electric cars (EVs) in India. EVs have developed as a competitive alternative to traditional combustion engine vehicles as the need for environmentally friendly transportation options and the reduction of greenhouse gas emissions grow more and more important. The current situation of the EV market in India, the variables impacting consumer behaviour towards EVs, and the difficulties and potential for market sustainability are all covered in this report. The report begins with an overview of the history and relevance of EVs, outlining the study's goals. After that, it gives a general review of the Indian EV market and analyses the government's programmes and policies targeted at encouraging EV adoption. developments in the market, growth predictions, and major players in.

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Keywords: Market Sustainability, Consumer Behaviour, Electric Vehicles, Greenhouse Gas, Transportation.