The clothing segment of the fashion industry has witnessed a significant shift towards digital marketing, with Instagram emerging as a powerful platform for clothing brands to engage with their target audience. This study helps us to know the impact of Instagram marketing and online platform on an individual in increase in buying of cloths as compared to early days. It underscores the significance of targeted audience engagement, visual appeal, influencer collaborations, social commerce, customer engagement, and performance tracking for clothing brands seeking success in the digital landscape. By harnessing the power of Instagram marketing, clothing brands can establish a strong online presence, drive brand awareness, and achieve sustainable growth in the competitive fashion industry.

___________________________________________________________________________________

Keywords: Instagram Marketing, Consumer Behaviour, Clothing Segment, Brand Awareness, Sustainable Growth.