The purchasing behaviours of consumers towards Amul Products are examined in this article. Data collection utilised a straightforward sampling approach instrument. 108 respondents were included in the sample size for this study. Through the use of questionnaires, the data is gathered. Positive buying behaviour indicates that consumers have high levels of buying activity. To boost business sales as much as possible, the product's marketing strategies might be improved.  Thus, the project's conclusion is that consumers' purchasing habits are favourable, and a sizable market is accessible to the product.

___________________________________________________________________________________

Keywords: Purchasing Behaviour, Consumers, Brand, Products Sampling.