This study examines how product packaging affects consumer purchasing decisions with a focus on Paper Boat, a well-known beverage brand that is well-known for its distinctive and inventive packaging. The goal is to comprehend how various package components affect consumer perceptions, attitudes, and purchasing behaviour. A survey questionnaire is used in the study's quantitative research methodology to gather information from a sample of consumers. Consumer perceptions of Paper Boat's packaging design, usability, appeal, and brand image are all addressed in the survey. It also looks at how packaging affects consumers' emotional reactions, perceptions of the quality of the products, and buying intentions.

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Keywords: Packaging, Brand, Consumer, Sample.