Current time in term of market is time of Women buyers modern women possess a variety of information intelligence and talent. they strive for self worth fulfillment and are financially independent. the articles main focus on how today's market adopt their marketing strategy following careful observation and academic research on the physically of female buyers with a regard to three key factors (product, price /value, communication) marketer's develop goods that completely satisfy the consumer's physically and emotional needs. set price to attract women satisfy customers and demands' then communicate effectively with female client in other order to build a long lasting and reliable relationship the article goal is to combine case study and marketing theory to determine that customer research in the fiercely competitive. there will be a trends of business strategy when looking at the female consumers in the market.

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Keywords: Women, Buyers, Market, Marketing, Research, Strategy, Product, Value.