The Covid-19 pandemic and the nation lockdown has not only slowed down the growth of the enterprises and financial outcome, yet has additionally prompted change in the behavioral pattern of the individual towards consumption of products and services, including that of digital based consumption. One of the more recent is the content shift from television to OTT platforms. Over the Top (OTT) platforms like Netflix, Amazon Prime, Disney + hot star etc. are becoming more popular day by day and increasing its subscriber base. OTT refers to film and television content provided via a high-speed internet connection rather than a cable or satellite provider.

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Keywords: OTT, Covid-19, Lockdown, Indian Media, Big Flix.