“One earth, one family, one future”

 Even if you're actively looking for them, subliminal messages can't be seen or noticed by the conscious mind. This is because, unlike subliminal signals, which are below their threshold, the stimuli to which we constantly respond—the things we see and hear around us—are above the threshold of conscious perception. Every year, the G20 Summit is held, with a different Presidency in charge. The G20 originally primarily concentrated on broad macroeconomic concerns, but it has subsequently broadened its agenda to include, among other things, trade, climate change, sustainable development, health, agriculture, energy, environment, and anti-corruption. India is the member country of hosting G-20 summit 2023. Government of India recently launched the logo of G-20 summit and that logo is seeking a lot of attention and controversy. This paper is an attempt to describe that is it a subliminal metaphor by a political party and what are the impact of advertisement. For this purpose, a sample of 200 is taken from Jaipur city and data are collected with the help of a questionnaire, then result is analysed.

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Keywords: Subliminal Messages, Logo, G-20 Summit, Government.