This study investigates the application of digital media, especially social media platforms, in the role of building women's economic and financial image as well as providing them the grip of their dependance in a particular community or a society. Alternative media is turning into a big hub for the empowerment of society on a bigger picture. Women have got their way to share their views in this generation of social media. The virtual space is being more supportive to women and their power by segregating from the real space which irritates women by providing real challenges such as eve-teasing, discrimination in the workplace, harassment, stalking etc. The research paper by uplifting different scenarios of a different community in a different country focuses on providing crucial information related to alternative media whether it is helping in women empowerment where she chooses to be free to share anything she wants or even feel restricted with the remaining social boundaries. Further, this study concludes how women make use of social media as a reliable source of their empowerment in different aspects of their lives.

Keywords: Women Empowerment, India, Nigeria, MENA, Small enterprises, Egypt, Social Media Platforms, Entrepreneurship, Socio-cultural, Political, Economic.