COMPARATIVE STUDY OF DIGITALIZATION ON RETAIL STORES (WITH REFERENCE TO D-MART AND RATNADEEP NEAR KUKATPALLY STORES)

Digitalization is a major technological change in growth, and the way countries adopt this technology will lay the substratum for years to come. It will ensure economic efficiency and competitiveness, create new jobs and products and solve problems related to fund raising, improving governance and reducing inequality. Digitalization is particularly important for India, as its large population, over 60% of which live in rural areas, can bridge the economic divide by connecting the country, allowing the people to be more productive and efficient in today's economy. The Indian retail industry is undergoing a rapid transformation due to various factors such as nationwide digitalization Smartphone adoption and internet connectivity. In addition to ensure that our country has digital capabilities in the use of technology. the Indian retail industry has seen phenomenal growth over the past few years as many players enter the market. To study the opinions of the retail stores regarding the impact of digitalization on their stores a survey was conducted.  The study is to see how digital worked in their stores. our research study is limited to D-Mart and Ratnadeep stores. The primary data of this research paper is collected through questionnaire method from the Managers of   D-Mart and Ratnadeep stores near Kukatpally.

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Keywords: Digitalization, Capabilities, Economy, Governance, Technology.


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