Social media has developed into a platform that makes it simple to exchange various types of information as well as engage in business-related exchanges. This paper gives a general summary of social media's opportunities and challenges in the tourism sector. In recent years, social media has a big impact on the travel and tourism sector. Now, tourists have a platform to engage with one another. They can share their travel experiences on social media sites like Facebook, Instagram, and Twitter. This has changed how individuals plan and book their vacations and increased the amount of user-generated material utilising social media. However, also prompts questions about privacy, authenticity, and the influence of social media on local communities.

Keywords: Social Media, Tourism, Tourist, Facebook, Instagram, Twitter.