ISO 9001:2015
The internet has significantly changed once life over the years, and the internet itself has seen significant change as well. The internet as we know it today is very different from how it was introduced to us. Initially, the main goal of the internet was to improve communication and connectivity, but it is now everywhere and has a variety of other utilities too. Internet has also changed the way people invest and due to digitalization, the traditional form of investment behaviour is changing rapidly in recent times. This study is an attempt to identify the relation between digitalization and mutual funds and focuses on two aspects, i.e.; To know the impact of digitalization on people’s investment behaviour and to know if digitalization helped in changing public perception towards mutual funds. This study is completely based on primary data and for the purpose of data collection a questionnaire was distributed and total 75 responses were received. After analysing the data, it was clearly seen that digitalization contributed a lot in changing public perception towards mutual funds and it made the task of investment much easier for general public.
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Keywords: Digitalization, Mutual Funds, Stock Market, Technology.
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