M-wallets have developed as the most important contributor in pushing economy towards cashless and electronic mode. The outpouring of smartphones and internet connectivity of 3G and 4G is mirrored in the healthy growth of Mobile-wallets in India. Mobile wallets are becoming the primary payment options in Tier I cities as peoples are started to shift towards cashless transactions but still the momentum is quiet slow in Tier II and III cities. The existing study is focused on preference towards mobile wallets among the urban population of Chhindwara city and effectively examined the impression of demographic variables on the usage of Mobile wallets. A total of 50 respondents were analyzed from the urban area of Chhindwara city and their responses were analyzed. This study will help in formulating appropriate strategies for Mobile wallet companies to tap the potential customers in Chhindwara city.

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Keywords: Mobile Wallets, Electronic Payment, Demographic Factors.