In India, there are huge opportunities for a marketer to approach his product. There is lots of competition between rural area consumer and urban area consumer for a marketer stiff competition is between rural area and consumer and urban area consumer. A Rural consumer has different kind of behaviour and customs from urban consumer. A marketer is facing tough competition to attracts and approach to Rural customer. A researcher, who wants to study on rural consumer for analysis, has to fouls on how rural consumer behaves about product. A Rural area has or has not potential about sell product. If we talk about urban area behaviour is slightly different from rural customer. In this time marketer is interested in consumer behaviour and competition. For a marketer marketing option are applicable for the decision variable, which include products opinion channel opinions marketer has to concern about other kind of factors like opinion a media, communication and pricing options we need right methodology for approaching Rural consumer. A large number of cases let study about consumer behaviour to brand immolation and understanding about demographic biographies of consumer and their response about product. The other major objective is to details analysis on this market. Rural area consumer has different family values and economic condition and surroundings of the urban market. For a researcher the other objective to develop applicable styles to probe Rural market. Many organisations do lots of research about rural consumer behaviour. Many literatures available on rural development for identify and approaching different kinds of situation. The opening in the Rural markets is identifying by comparing consumption situation in both Rural and urban area. Their volumes and growth show the correct view about market. The Rural market environment is veritably different from economic conditions, value and environment. There is literature available on rural development for decision making. For a marketer, this is a big responsibility to find correct market for product. Much research has to done to find correct market and understand behaviour of rural consumer.

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Keywords: Marketer, Approach, Consumer, Competitor, Marketing, System, Interaction, Opportunities.