EMPOWERING DIGITAL INDIA PROGRAMME THROUGH THE DIGIDHAN MISSION: A GOVERNMENT INITIATIVE

Through the provision of digital governance and digital services to all citizens, the Digital India Programme seeks to convert India into a society and knowledge economy that is enabled by technology. An important component of the Digital India programme is the promotion of the digital payment’s ecosystem, which has the power to expand inclusive financial services and change the face of the Indian economy. The banking sector is expected to undergo tremendous productivity growth, significant increases in customer satisfaction, and a major change in the nature and level of competition as a result of the digital revolution. The development of the Internet and information and communication technologies have opened up new business opportunities. Digital payments, one of the most ground-breaking technological advancements to date, are a method of transaction. India's digital payment environment is undergoing a significant transition. India's consumers have demonstrated a strong affection for digital technology, which has sped up the development of the digital payment infrastructure. Startups, Fin-tech companies, and banks comprise the payment ecosystem. Major technological companies that have a substantial user base currently use the UPI platform to offer payment services. They are significantly contributing to the growth of digital payments. In the Union Budget for 2017–18, the Indian government announced the creation of a mission to promote digital payments with a goal of 2,500 crore digital transactions through UPI, USSD, Aadhaar Pay, IMPS, and debit cards during the financial year. In recent years, economic transactions are being carried out through electronic means across the globe especially in developed countries and developing countries like India. As a result of increased digital means of payment has brought down usage of cash transactions in the economy. In present paper, the researchers have emphasized the relevance of DigiDhan Mission of Government to empower the Digital India Programme. The discussions and the observations of present study will be useful to Indian government’s initiative of Digital India and will provide substantial inputs to government agencies, financial institutions, mobile and telecommunications operators, and researchers.

 

Keywords: DigiDhan, Digital India, Cashless Transactions, Digital Transactions, UPI, BHIM.


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