A STUDY ON CUSTOMER SATISFACTION ON E-BANKING IN DAKSHINA KANNADA

E-banking facilitate online functioning of banking transaction with at a fraction of time without any interference. In E- world, the banking facilities are increased and adopted new techniques like UPI’s and E-money transactions. Through continuous use of the technology the banking sectors are able to upgrade their quality of E-banking services. Generally, we can find customers with varied needs and derived and banks have aim to meet their expectation by providing quality services in speed and efficient manner. Therefore, customer satisfaction is integral part of banking industry. The banks competitive advantage is higher and retained of customer satisfaction in the market with cost effectiveness. From the study, it is understood that most of the respondents are aware of security and satisfied by the E-banking services. E-banking is normally used in day-to-day transactions. For safety measures, customers can use banking app without any fear because less risk involved in terms of fraud.

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Keywords: Customer Satisfaction, Banking Services, Quality Services, Customer Retention, Safe and Secure.


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