Purpose: The purpose of this study is to investigate how marketing strategy and consumer perception of product purchases relate to retail marketing. Marketing strategies serve as the foundation for a marketing strategy meant to meet market demands and achieve marketing objectives, one of which is to meet consumer expectations. For this goal, we need to comprehend clients' perspectives on marketing strategies in order to determine their success in developing the best one in the future.

Methodology: This descriptive study on consumer behaviour toward products was conducted. It's a fact-finding research with appropriate interpretation. SPSS 19 was used for quantitative data analysis, which was divided into two parts. On all variables, descriptive statistics were first computed. For variables on a ratio or interval scale, means and standard deviations were determined.

Tools: SPSS 19, Minitab, Pilot study

Objective: The precise goals of this research were to assess the existing level of product performance as shown by customer satisfaction and to recommend a marketing strategy and advertising channel that would lead to improved business performance.

Tryouts: This report has established an effective method for evaluating research work using marketing strategy aspects. Statistical analysis reveals that this factor evaluation has a statistically significant influence and is acceptable.

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Keywords: Customer Satisfaction, Marketing Strategy, Price, Product Strategy.