The market for consumer-focused medical devices used at home is expanding as a consequence of technological developments and rising health awareness. This study investigates the mechanisms through which specific package characteristics affect consumers' propensity to purchase home healthcare equipment. This research attempts to identify and analyse numerous causes in the purchase of medical equipment for the customer’s daily life. A detailed series of hypotheses was developed, and a technique for evaluating questions was presented, based on a thorough examination of the related literature and theoretical model. The respondents are from Sivaganga district in Tamil Nadu. The data collecting method employed was probability sampling in this research study. The data have been collected from the patients who are all suffering from the diabetics, fever and cold and analysed in this study. Medical equipment and devices namely Thermometers, Blood Pressure Meter, oximeters, Dr Morepen, glucometers, vaporiser and nebulizers have been considered for this study. The population for this research study is 465 and 390 samples were collected from the medical device users and doctors. Factor Analysis and Friedman Test have been applied in the analysis part and manipulated from the Software SPSS version 21. It is advantageous to sales division of the business as well as different distributors which are affiliated with medical equipments and devices. The policymakers and strategy makers of the manufacturing firm will be getting the benefits from this study.

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Keywords: Medical Devices, Purchasing Intention, Consumer Behaviour, Home Health.