E-COMMERCE APPLICATION IN SMALL TO MEDIUM ENTERPRISES (SME): NEED OF COMPETITION

 

                As a heritage of Gandhian philosophy, since independence the small and medium sectors have played an important part in the profitable development of the country. Especially since the inception of planning for profitable growth, acceptable emphasis has been given on the development of Small and Medium Enterprises (SMEs) by policy makers, politicians and the clerisy likewise. The multi rounded objects of increased industrial output, generation of employment, disbandment of industrial conditioning across regions and development of entrepreneurship has been successfully met through the propagation of SMEs. The significance of the Small and Medium Enterprises sectors is well- honored from its significant donation to the socio - profitable objects of growth in generation of employment, output, exports and fostering entrepreneurship. First, they're important to profitable development in developing countries similar as India. As per the United Nations Conference on Trade and Development, SME’s account for 60 to 70 percent of all employment in developing countries. It's critical for similar businesses to be prepared for and take full advantage of any benefits offered by electronic commerce. The alternate reason to concentrate on SME’s is that they're in a veritably good position to acclimatize to new technology; they may be suitable to acclimatize faster than larger companies that can braked by bureaucracy and stricter staffing scales. E-Commerce may offer them comparatively more advantages to find new customers and suppliers especially in requests they've not fluently been suitable to reach before either internationally or regionally. Requests far and wide are globalizing incompletely due to the wide use of the Internet. Electronic commerce can give SME’s a better chance to contend in their requests and, indeed, in some cases, is or will soon come a competitive necessity for survival. The implicit benefits of electronic commerce to “position the playing field” for SME’s allowing them to contend better are critical for them to understand and sort out.

 

Keywords: Electronic, Development, Trade, E-Commerce, Manufacturing, Globalization, Enterprises.


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