One in 10 people on earth live in rural India. There are 6, 00,000 towns and 700 million people with per capita income of less than US$ 1 (Rs.50) a day. Most of them are isolated in terms of reach and access to information, materials and markets. According to the Ministry of Home Affairs, 2011 census survey data; it is no surprise that the overall sex ratio has shown improvement, from 932.91 in 2001 to 940.27 in 2011. According to the Ministry of Food Processing Industries of India, bread and biscuits constitute the largest segment of consumer foods with an annual production of around 4 million tones. This research is an earnest endeavor made to understand the present market scenario in biscuits captured by the Parle Britannia, Priyagold, and ITC. During the course of study, the researchers visited various rural and urban areas in Jaipur. The researchers were required to bring out the potential by conducting a survey among the consumers. The study encompasses the penetration of the various biscuits of selected brands and the market potential for the new products. Through the study, the researchers try to understand that the Parle has deep penetrated roots in the rural and there is huge potential for new products launched by the company over there. The researchers have mentioned the problems and the loop holes in the distribution system and the promotional tools, which they have found during the course of the study and recommended various corrective measures for it. The study also includes the position held by selected brands viz. Parle, ITC, Britannia, Priyagold, etc. in the biscuits section in the region.

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Keywords: Multidisciplinary Education, Reconstructive Education System, Education Reform.