THE ROLE OF CREATIVITY AND INNOVATION IN ENTREPRENEURSHIP: AN EMPIRICAL STUDY

This research paper aims to investigate the relationship between creativity, innovation, and entrepreneurship. The objectives of the study are to examine the impact of creativity and innovation on the success of entrepreneurial ventures and to identify the factors that contribute to the development of creative and innovative capabilities in entrepreneurs. A hypothesis is developed that states that creativity and innovation positively affect the success of entrepreneurial ventures. The study employs a mixed-methods research design, including a survey of entrepreneurs and in-depth interviews with selected participants. The data is analyzed using statistical methods and thematic analysis. The findings of the study suggest that creativity and innovation play a critical role in the success of entrepreneurial ventures. The study also identifies several factors that contribute to the development of creative and innovative capabilities in entrepreneurs, including education, experience, and access to resources. The study concludes that creativity and innovation are essential for entrepreneurs to succeed in a competitive business environment.

___________________________________________________________________________________

 

Keywords: Creativity, Innovation, Entrepreneurship, Success, Opportunity.


DOI:

Article DOI:

DOI URL:


Download Full Paper:

Download