The dairy industry is an important sector in the economy of many countries. India and New Zealand are two countries with a significant presence in the global dairy market. In this article, a comparative analysis will be conducted, of the marketing strategies adopted by the Indian dairy industry and New Zealand's dairy industry. First an overview of the dairy industry in both countries will be provided, including their production and export capabilities. We will then examine the marketing strategies adopted by the Indian dairy industry, including their focus on the domestic market, cooperative structure, and government support. Next, there will be analysis of the marketing strategies of the New Zealand dairy industry, including their focus on export markets, innovation, and supply chain efficiency. Finally, a comparison and contrast of the marketing strategies of the two countries and recommendations for improvement will be provided. Through this comparative analysis, aims to identify the strengths and weaknesses of the marketing strategies adopted by the Indian dairy industry and New Zealand's dairy industry. This study will also examine the impact of various factors such as government policies, infrastructure, and technology on the marketing strategies of both countries. This article will be beneficial for policymakers, industry experts, and researchers who are interested in the dairy industry and international trade. By providing insights into the marketing strategies of two significant players in the global dairy market, this article aims to contribute to the understanding of the factors that influence the success of the dairy industry in different countries.

Keywords: Milk Production, Dairy Farming Methods, Milk Processing and Packaging, Dairy Product Consumption, Dairy Product Exports, Government Policies and Regulations.