A SATISFACTION AND REPURCHASING INTENTION OF PHYSICIANS TOWARDS MEDICAL EQUIPMENTS IN SOUTHERN DISTRICTS OF TAMIL NADU

Due to advancements in technology and a growing awareness of one's own health, there is an increasing need for physician-focused medical devices utilised in clinical settings. The purpose of this study is to determine the processes through which particular package attributes influence doctors' likelihood to buy home healthcare equipment. The objective of this research is to pinpoint and evaluate the many factors that led to the need to buy new surgical equipment. A detailed series of hypotheses was developed, and a technique for evaluating questions was presented, based on a thorough examination of the related literature and theoretical model. The respondents are from Southern districts of Tamil Nadu. The data collecting method employed was probability sampling in this research study. The data have been collected from the physicians were analysed in this study. The doctors given the feedback about the topmost re-purchasable surgical medical equipment and devices namely surgical instruments, ostomy care, CPAP, Bi-PAP, Foley Catheter, Nelaton Catheter, Examination Gloves, Urine Bag, Surgical Sutures, Needles and Syringes have been considered for this study. The population for this research study 390 samples were collected from the doctors. Factor Analysis and Kendall Wallis Test have been applied in the analysis part and manipulated from the Software SPSS version 21. It is advantageous to sales division of the business as well as different distributors which are affiliated with medical equipments and devices. This study's goal is to look at the correlations between medical device purchase choice criteria, satisfaction, and intent to repurchase.

 

Keywords: Medical Devices, Re-Purchasing Intention, Critical, Semi-Critical Medical Devices, Class II Medical Devices.


DOI:

Article DOI:

DOI URL:


Download Full Paper:

Download