Purpose: This paper tries to address the online and offline shopping behaviour of consumers for mobile phones.

Design/Methodology/Approach: Five sets of hypotheses have been drawn for the study. The first set of hypotheses is talking about the price sensitivity of the consumers. The second set of hypotheses is about consumers’ expectation for conveniences provided by online and offline retailers. The third set of hypotheses is talking about the consumers’ compatibility with the Internet. The fourth and fifth set of hypotheses are talking about offers and discounts and after sales services respectively.

Findings: On the basis of the findings, it is clear that consumers are actually motivated by the benefits provided by these modes of shopping. Consumers deeply analyses the factors like price of the product, convenience in terms of comparing and purchasing etc.

Research Limitations/Implications: The study deals with the consumers’ attitude for online and offline shopping with special reference to mobile phones. Other products can be considered for further studies.

Practical Implications: The findings will help the marketer in understanding the consumers’ attitude and motivation for online and offline mode of shopping.