IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON PROFITABILITY OF SELECTED NON-BANKING FINANCIAL COMPANIES IN INDIA

This study is an attempt to examine the relationship between the expenditures incur on corporate social responsibility and profitability of the selected non-banking financial companies and to analyse the impact of CSR expenditures on the profitability of selected companies during the period of eight years from F.Y. 2014-15 to F.Y. 2021-22. The study is done on two NBFCs which are HBD Financial Services Limited and Cholamandalam Investment and Finance Company Limited. The data used for analysis is secondary and have been extracted from the annual reports of concerned NBFCs. The objectives of this study have been accomplished by usingvarious statistical tools in Minitab Statistical Software. Anderson-Darling test for checking the normality of data, Pearson Correlation Coefficient for examining the relationship between variables and Simple Linear Regression for analysing the impact of CSR expenditures on profitability.

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Keywords: Corporate Social Responsibility, Profitability, Non-Banking Financial Companies, Minitab Statistical Software, Anderson-Darling Test, Pearson Correlation Coefficient, Simple Linear Regression.


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