This Paper Identified The Factors That Moderate This Relationship  The Analysis Of Collected Data Confirms That E-Commerce Adoption Has An Impact On Mses Strategies. Numerous participants stated that their businesses' plans and strategies have changed as a result of the introduction of e-commerce to the Saudi market. The findings identify the key variables that influence and forecast the relationship between business strategy and e-commerce. The first goal is to determine the current drivers of online shopping behaviour in the online electronics market. The The second objective is to determine the current financial performance and economic strategy of e-commerce businesses, as well as how these factors relate to strategic behaviour in e-commerce. The third goal is to find any potential differences between the strategic behaviour of large and small businesses engaged in e-commerce. The Research Techniques Used  Were: Situation. It was discovered that the current balanced e-commerce business strategies do not align with prudent financial strategy. Of E-Commerce Businesses Does not Correspond With Conservative Financial Strategy.

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Keywords: e-Commerce, e-Strategy, Customer Perspective, Strategic Behavior, Online Shopping Behavior, External Environment.