The retail sector has played a phenomenal role in India with tremendous contribution the Indian economy. Retailing Sector has been observing tremendous changes with the entry of organized retail companies . The retailers Malls, shops & Marts in India have started to realize the need for efficient manpower and So, Strengthening their business with the help of HRM processes. The success of any organization largely depends an its Human Resource. Human Resource Management (HRM) plays a vital role in achieving the organizational objectives. The successful new retail concepts are almost always accompanied by extra ordinarily strong culture and values that provide energy and direction in the early years and support the vision and its execution as the business matures. The present paper is an attempt to analyze the HRM practices implemented in the organized retail sector in India. The study also throw light on the Human Resource Challenges faced by the sector and suggested measures to improve the work culture in Indian scenario.

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Keywords: Human Resource Management, Retail Sector, HRM Challenges, Values of HR.