Online shopping is one of the most widely used words in the business world. It is very common in developing and developed countries. Now virtual store, market spaces are very commonly used word. In India during last ten years online shopping has grown very fast. A lot of online shopping websites have been developed. In the past decade, there has been a dramatic change in the way consumers have altered their way of shopping. Although consumers continue to purchase from a physical store, yet consumers feel very convenient to shop online since it frees the customer from personally visiting the store, online shopping has lots of advantages like it saves time, energy of the consumer while buying. In case of online shopping buying decisions can be made at home by comparing the products with the competitor’s products with lots of varieties.

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Keywords: Online Shopping, Consumer Perception, Service Quality, Quantitative Measurement, Competence.