This case discusses the working of Zepto, an e-commerce company founded in April 2021 in Bandra, Mumbai by two 19-year-old Stanford dropouts Aadit Palicha and Kaivalya Vohra. Well, they are not newbies in the start-up world, this is their third start-up after GoPool and Kiranakart. They came with this ground-breaking idea while sitting in their homes and waiting for their groceries to be delivered in 2-3 days. Zepto belongs to those start-up subgroups that experienced meteoric development in the post-Covid period. This case explains the development process of how the company is making it possible to deliver items in 10 minutes. Zepto has raised $360 million in funding with the lead investors being the American start up accelerator company Y Combinator and the American growth equity firm Glade Brook Capital Partners. Currently, the company has a valuation of $900 million.^[1] So, the possibility that Zepto will soon turn into a unicorn is not a daft idea. However, there is a major concern surrounding Zepto’ s business model as they have still not made the business profitable. Zepto is also facing tough competition from its rival Blinkit (formerly known as Grofers) who was founded in December 2013.

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Keywords: Zepto, Start-up, E-commerce, Business Model, Post-Covid.